Disturbing Early Programming DVD

Don't get me wrong: I love the Notre Dame Fighting Irish. But I spotted this while finishing up my Christmas Shopping yesterday after work. And it just seems wrong: If you can't read it, it says: "Celebrate your love for Notre Dame with your child in this engaging, fun-filled, interactive introduction to the University of Notre Dame!"

This seems like a somewhat disturbing piece of mind-programming to me...a commercial for your favorite school posing as a playtime/educational film.