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Friday, March 16, 2007

R2D2USPS

Episode VII
A TRIP TO THE MAILBOX
On March 28th, in neighborhoods and street corners not so far, far away...
...a few official U.S. Postal Service blue collection boxes will be transformed into Star Wars character R2-D2 look-alikes to promote an exciting new joint venture.
For anybody who missed seeing a Star Wars movie in the 30 years since the first installment was released, R2-D2 is the squat little android who embodies the trust and dependability for which the Postal Service is so renowned.
The R2-D2 collection boxes will temporarily replace boxes in highly visible locations across the country. Although customers can drop mail into them just like any other of our 280,000 collection boxes, there’s a striking difference visually. Not only do the R2-D2 boxes look like the Star Wars character, they feature the address of a website that gives clues concerning what this promotion is all about — uspsjedimaster.com.
More details about the promotion will be announced March 28. Look for the R2-D2 mailbox near you… until then, may the Force be with you. Always.

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