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Betty Beauty Concept Rides Wild Wave of TV, Magazine Exposure

CINCINNATI (AdAge.com) -- If you think a brown betty is an apple tart, you may not want to read further. That's not the meaning ascribed by Betty Beauty, a New York startup that is getting big PR play by marketing hair color for the nether regions. Billed as "color for the hair down there," the company began really building buzz this summer with a brief appearance on the "The Tonight Show With Jay Leno" and mentions in magazines such as Vogue, W and People Style Watch.